A travel studio that focused on the agriculture, particularly, the vineyards and wine culture of Italy, Croatia, Bosnia, and California.
"Only 2% of the earth's surface is occupied by cities," Koolhaas told an audience at the RIBA in November [2012], as he received the Charles Jencks award for Theory in Practice. "As architects, if we don't look at the countryside, we are ignoring 98% of the world – which seems a bit irresponsible."
As reported in The Guardian (2012)
Drink Me is an investigation into the affect marketing has on the taste of wine. Marketing influences our daily decisions and often these influences go unnoticed. The bottles that were selected represent the most average form of marketing available for wine. After studying thirty bottles of wine and understanding their cork cover color, the various label colors, the label size, the label subject matter, and the bottle shape, the average marketing for a bottle of wine is produced. Drink Me offers the participant two 6 ounce bottles of wine, two tasting glasses and a cork screw. The opportunity of an impromptu wine tasting is possible. What does one taste in a glass of wine? Does marketing affect the flavors? The two wines presented are actually the same wine. Quite a few wineries bottle the same wine in different packaging to sell to a variety of markets. Can your eye and brain make you taste something different?
Instructor: Christian Stayner